Improving your website ranking
This post is about Link Building, Other Search Engines, SEO and it received 11 comments
With this entry I’m going to initiate n0t.info to its role of an helpful website for tech lovers, webmasters and bloggers :) And well, since a website or blog ranking in search engines seems to be a hot topic nowadays, and one for which many bloggers and companies work hard everyday, I thought to begin my postings with some information and tips that my beloved readers would find useful and easy to apply to their sites.
So, let’s start.
The most important factor to determine whether a website has the potentiality to appear in top rankings on search engine indexes is the presence of relevant content. Yes, you heard it. Websites and blogs that are interesting, helpful or entertaining, and that are well written and updated often, will get more traffic and backlinks than poorly written websites that are only filled with junk content. The better content you write, the most your website is going to get popular and linked from other sites (link bait).
Another tip to increase website ranking is to improve and deepen your site internal linking. When you link to another page of your site, don’t just use single-word anchor texts: they’re not relevant to search engines, as there can be a billion websites that top rank with that same keyword. Play smart with anchor text keywords: put yourself in the common net user’s shoes, and choose relevant phrases that you think a user could type in a search engine search field. This way, you’ll get your page to be reached more easily, and rank better, especially in Google PageRank, which is known to consider internal linking of your site as well as its number of inbound and outbound links.
The simplest way – and a legit way – for the personal blog to get more inbound links to internal pages/posts is to promote the blog between friends, through contests and chain surveys. As long they are relevant of course. The best way to do this for business websites, instead, is to set up a link campaign, either privately or through the many services available on the net. In both cases, remember to essentially promote your site internal pages, not just the the homepage. That’s also why link exchange is not enough to improve Pagerank and Technorati rank. Too many inbound links point to the homepage only are looked at suspiciously by search engines, and the same happens with placing repeated anchor text keyphrases on many sites or blogs: it shows up as spam, and that’s penalizing to your rankings.
Of course, all the linking work is still not enough to ensure the high relevance of a website for SE’s. Sitemaps are the best way to optimize your site so that search engines crawlers can easily scan it for content and links, and always remember that the older your pages are, the better and more trustworthy they will look in the eye of a search engine.
Well, I hope my 2 cents about site rankings have been of some help for you :) Feedback is appreciated, as well as constructive criticism and suggestions. Comments will be returned.
Originally posted on: Written on April 29, 2009, Wednesday