PPC, SEO and Search Marketing

This post is about Guest Post, Marketing, SEO and it received 2 comments

Guest Post by Henning Madsen.

If you’re running a business, there are at least two things that you have to keep in mind at all times: providing quality goods and/or services, and keeping abreast with (or even ahead of) the competition. As difficult as that may be (considering just how many competitors you have, perhaps several in your local area alone), there are many ways that you can try to improve your business’ marketing aspect.

Advertising In Mass Media

Because of the high level of competition in the business world today, many are turning to mass media to help draw people to their products and services. Off course, you can still run a small business via the old way (word of mouth), but it’s likely that you won’t expand much further than your local area. Other businesses with the same niche will likely outstrip you and be able to expand more rapidly. People do this through magazines, newspapers, radio, TV, and more recently, the Internet. Each of these types have their advantages and disadvantages, and one has to be familiar with them in order to use them effectively in any advertising campaign for a business. One of the most rapidly developing type of marketing now is search marketing.

What Is Search Marketing?

Search marketing is basically a way of “putting yourself on the map,” the online map, that is. It is a method by which you can make your business more noticeable in the virtual world. Remember that if people can’t find your website, fanpage, web content, etc., then you are not accessible, no matter how inviting your design and content may be. If you’re not accessible, then people simply won’t know about you, or even if they do, they will have a very hard time finding you, which, of course, will hurt your business significantly.

Pay Per Click, or SEO?

There are two main approaches to search marketing: pay per click and search engine optimization (or SEO). “Pay per click” refers to those ads that you see posted as banners or sidebar boxes, or as ad boxes in between posts, among others. These ads act like posters, except they also double as links to a website that hosts the particular business, product or service that is selling whatever is being featured in the ad. Because you can click through these ads, they are commonly referred to as “pay per click.”

SEO, on the other hand, is another approach to search marketing that makes sure that you come out at (or near) the top of search engine results.

Each of these approaches utilizes a different approach, reaches out to different sub-markets, and will give you different opportunities. So which one should you use? Well, there are a few things to remember, such as the short and long term costs of both approaches, the different results that you can except to get out of them (you will have to consult a professional to get accurate projections on this). This time and budget that you have in mind for your campaign will also affect your choice.

Working for one of the leading search engine optimization companies (interesting to know is that the Danish term is søgemaskineoptimering) in Denmark allowed me to learn a lot about SEO. However, another thing I like is sharing all my tips on popular blogs such as Search Engine People.

Benefit from fantastic savings on seo services , just by taking a look at http://www.seoconsultingdenver.com

Originally posted on: Written on June 14, 2011, Tuesday

Luana Spinetti freelances as a writer, an artist and a designer/coder for WP and HTML5 themes. She loves Web Marketing for the creativity outcomes it produces and its power to bring people together. Contact Luana on Diaspora or via email here at n0t SEO.

2 responses to “PPC, SEO and Search Marketing”

  1. Crimer (1 comments) says:

    We live in a world covered by advertisements, where it seems the quality is less important than the ads. But, as you say, we have to provide quality goods and/or services if we want to succeed. It’s true that everything has to come as a mix of different and complementary things, but I think the most important part in this ‘game’ is user experience.

    I’m the kind of person who don’t cares about the position in the SERPs, but wants above all to give the user the best service possible. Ok, some kind of advertising is good to be known and making sites faster, accessible and more reliable is for sure counted as SEO. It’s only a matter of taste! ^-^

    Apart from the techniques you talked about in this post, I think the most powerful (but slow) method to achieve the best results is to create trust between your service and your users. A trust based on personal opinions and not on the position in the search engines (which have to incorporate the idea of trust if they like to be really useful). ;)

    For example, talking about some concrete realizations of this idea, I can cite the good ‘vote links’ microformat, which allows a website owner to show his/her opinion about the linked content. Nice idea!

    That’s all, good optimization to everyone! :)
    Crimer

  2. Henning Madsen (1 comments) says:

    Hi Crimer,
    You have a point – the best way to increase the traffic to your website is to improve the services you are offering. That way the people will be more likely to return to your website in case they need something you are offering.

    Another way I forgot to mention is to engage and contact people in your industry. That way you are will get targeted traffic and increase the conversion on your website.

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